Keyword

The Keyword filter has two main functions :

• Defining the maximum number of duplicate keyword clicks that shall be accepted by 24Metrics AdSecurity Platform.
• Defining specific Keywords that you want 24Metrics AdSecurity Platform to block. This option however, can be disregarded if you don't want to use it in your filter's settings.

Configuration Options

Number of duplicate Keywords allowed

• The maximum number of duplicate keyword clicks that 24Metrics AdSecurity Platform will allow, before starting to reject them.
• When this value is set to "0", no Duplicate keyword clicks will be accepted and every single one of them will be rejected.

Lookback Time (in hours)

• The time interval in the past for which the actual duplicate keyword clicks are calculated

Check on Offer, Publisher and/or Sub ID level

• Calculates the number of duplicate keyword clicks for each Offer/ Publisher/ Sub ID.

Keywords to Block

• Allows you to define specific keywords you would like to block.