Preset Filters Explained

At 24Metrics AdSecurity Platform, we offer a wide selection of filters.

When configuring a new integration, it can be overwhelming to choose the right filters. Different types of campaigns require different filter settings.

Base on our long-term experience, we pre-defined filter combinations for the most relevant campaign types. This feature can help you to find the most effective combination of filter for your current use case. 

1. Go to Filters  then Select integration from the drop-down meu.

See the filter groups related with the selected integration and choose the filter group to be modified. You can also create a Custom Filter Group as well.

2. Choose Detection Strategy preset filters for Clicks an Conversions

Check how the filter setting are changing and review the settings to make sure they match your detection strategy goal.

2a. Strategies and included filters for click screening:

Custom

• You are able to create your own detection strategy and save a custom combination of filters.

Mobile CPI

• Emulator&Bots, VPN/Proxy, Old Devices, Duplicate Clicks, Device ID Check, Duplicate IP, Conversions Rejection Threshold

LeadGen

• Emulators and Bots, VPN/Proxy, Old Devices, Duplicate Clicks, Duplicate IP, Conversions Rejection Threshold

CPC Campaign

• Emulators and Bots, VPN/Proxy, Referer URL Patterns, Old Devices, Duplicate Clicks, Device ID Check, Duplicate IP, Conversions Rejection Threshold

Disable all Filters

• No filters selected

Appsflyer P360

• Emulators and Bots, VPN/Proxy, Sub ID Validity Check, Old Devices, Duplicate Clicks, Device ID Check, Duplicate IP, Conversions Rejection Threshold, Click Capping, Duplicate Device ID

Popunder

• Emulators and Bots, VPN/Proxy, Sub ID Validity Check, Old Devices, Duplicate Clicks, Duplicate IP, Click Capping

Search

• Emulator Bots, VPN Proxy, Click Flooding, Keyword

CR Booster

• Emulator Bots, VPN Proxy, Click Flooding, Old Devices

2b. Strategies and included filters for click screening:

Custom

• Choose your own combination.

Mobile CPI

• Emulators and Bots, VPN/Proxy, Third Party Rejection, Duplicate IP, Sub ID Validity Check, Conversion Rate, Old Devices, Click Spam, Session Time, Low Session Time Anomaly

LeadGen

• Emulators and Bots, VPN/Proxy, Duplicate IP, Conversion Rate, Language Filter, Old Devices, Referer URL Patterns, Session Time, Low Session Time Anomaly

eCommerce

• Emulator and Bots, VPN/Proxy, Duplicate IP, Conversion Rate, Old Devices, Click Spam, Session Time, Low Session Time Anomaly

Disable all Filters

• No filters selected

Mobile CPA

• Emulators and Bots, VPN/Proxy, Third Party Rejection, Duplicate IP, Sub ID Validity Check, Old Devices, Referer URL Patterns, Click Spam, Session Time, Low Session Anomaly

4. Test your filter selection and adjust the filters and thresholds.

With the Detection Strategies we provide a basis on which you can build your own rules. So now it is your turn to analyse the results and do the fintetuning based on your business and domain knowledge.