Understanding Compliance Checks in 24 Metrics AdSecurity
Overview
Compliance Checks are essential for maintaining ad quality and ensuring that the referrer URL complies with the implemented rules. The primary goal is to filter out unwanted or harmful sources based on specific criteria detected from the referrer URL.
Key Components
Preconfigured Categories:
These include lists of websites classified into categories like
- Torrent sites (e.g., Thepiratebay.org).
- Fraud
- Drugs
- Proxy
- Adult (e.g. sexual content etc.)
Referer Keywords:
Custom keywords related to the referer URL can be added, such as 'adult' or 'torrent' in order to meet the compliance standards for data collection.
How It Works
The system screens the referrer field and conducts a detailed compliance check against the implemented categories and keywords. If a match is found, the traffic can be flagged or blocked accordingly.
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